Title: The Long Tail
Author: Chris Anderson
Page Count: 244
This book was a bit of a weird read because it was written far enough ago now that a bunch of its references and case studies are out of date. For example, it was talking about Blockbuster and Napster, which are hardly relevant in 2020.
But still, the ideas in this book are super important and have influenced a whole generation of businessmen and marketers, and so even though bits of it felt out of date, it was still very much worth reading. True, if you’re already familiar with the overall concept of the long tail then there’s nothing much here to learn about, but if you’re not then I’d suggest giving this a read to make sure that you are.
I mean, with that said, there’s also a whole heap of research and case studies here for you to learn from, although again, you should remember that some of them are out of date. Honestly, this is such a seminal book that the chances are that there’s an updated edition knocking around, so maybe have a look to check that out before buying a used copy, like I did.
But overall, I would of course recommend it if you’re the entrepreneurial type. If not, there’s not much point, although it could give you a greater insight into the way things actually work.