Title: Likeable Business
Author: Dave Kerpen
Page Count/Review Word Count: 220
Dave Kerpen is a thoroughly Likeable guy, deserving of the capital ‘L’. He’s led an interesting life, too – he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones’ Keyspan Park during a baseball game.
Oh, and he founded Likeable Media as well, a social media and word of mouth marketing company based in New York City, that has the distinction of being #146 on Inc Magazine‘s 2012 list of the 500 fastest growing U.S. private companies (and #118 in 2011).
Likeable Business is Dave’s second book, following on from the success of his New York Times Bestseller ‘Likeable Social Media’. In it, he explains why today’s consumers expect companies to be not only functional but also likeable, with actionable tips on how business leaders can deliver.
It’s a surprisingly simple concept, and the concepts themselves are hardly revolutionary – the difference is that Dave lives and breathes what he’s talking about, and he illustrates his point with countless case studies of businesses that are already being likeable.
The question is, are you ready for your business to tell a story? To say ‘I’m sorry’ and ‘thank you’? It’s time to start being likeable.