Title: Predatory Thinking
Author: Dave Trott
Page Count/Review Word Count: 264
This book’s interesting because it’s different to most other marketing books that are out there. That’s because, really, this book isn’t a marketing book. It’s more like a motivational book, one that makes you look at things in a new light. Trott teaches you how to think, and it really is a mindset rather than anything else. But it works.
The book takes the form of a number of different short essays that include a little bit of knowledge that people can learn from. But Trott doesn’t preach – he lets the stories speak for themselves, and he invites the reader to participate by drawing their own conclusions. That’s good, because it helps you to learn, and that learning is enhanced by the way that it’s written. It almost feels like a poetry collection, and it certainly has that kind of vibe. It makes it stand out, and standing out is good.
I’m still a little skeptical when it comes to books like this because while I work in marketing, I also hate marketers. I think it’s the nature of the job. But Trott seems to share my point of view, and it’s refreshing to read a book that changes the way you think about things. Whether or not I’m able to take any of the lessons from the book and apply them to my own career…well, that remains to be seen. Overall, if we’re talking about inspirational reads, you can’t do much better than this.