Title: The Facebook Effect
Author: David Kirkpatrick
Page Count/Review Word Count: 376
The Facebook Effect claims to be “The Real Story Behind THE SOCIAL NETWORK”, and I believe it was even used as source material for the movie of the same name. It certainly does offer a great glimpse into Facebook’s early days, although things have moved along even further since the book’s publication and Facebook has morphed into a huge behemoth that the author could never have predicted.
That said, if you’re looking for the early years, the story of how Mark Zuckerberg created TheFacebook.com from his college dorm room and the subsequent adventures and investments that followed, then this book is definitely for you. Luckily, that was exactly what I was hoping for, and so I enjoyed this book immensely.
Part of that is probably down to the skill of the author, who’s a veteran of the tech journalism scene after spending many years as the senior editor for internet and technology at Fortune magazine. He’s earned his stripes already, and that’s what allowed him access to the inner workings of the company, including some of the people who you really need to hear from in a book like this, the ones who remember Mark from before he was a billionaire.
I work in social media marketing, and it’s always useful to know more about the social networks that you’re using even if it doesn’t directly affect your ability to use the platform. I like to know as much as I possibly can about what I’m doing, and Facebook is the biggest social network in the world – if you’re working in a similar job role, then it’s not a bad idea for you to give it a read, too.
Even for the average reader, it’s still pretty interesting to find out more, especially if you spend a lot of time on Facebook. Somehow, knowing a bit more about the company and its ethos seems to change the way in which you look at it. It’s easy to take things for granted, but when you consider the amount of time that the average person spends on Facebook, you start to realise you ought to know more.