Title: The New Rules of Marketing & PR
Author: David Meerman Scott
Page Count/Review Word Count: 368
If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why.
The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business.
Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable.
Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.