Title: Seeing What Others Don’t
Author: Gary Klein
Page Count/Review Word Count: 281
Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.
Now, I’ll be honest – when I started reading this, I was a skeptic. I didn’t believe in the so-called ‘science of insights‘, or the field of naturalistic decision-making that the author helped to pioneer. Boy, was I in for a surprise.
Klein writes with such passion and such conviction that you quickly come round to his point of view, and he’s done the hard-work for you by researching over a hundred cases of insight, from Napoleon‘s insight to cut off the supply lines at the battle of Toulon to Alexander Fleming‘s discovery of penicillin and the cop who realised a carjacking was in progress when a driver flicked ash over the dashboard of a brand new BMW.
Klein classifies each of the insights in his collection as connections, coincidences, curiosities or contradictions, although insights can also come about through creative desperation or through a combination of multiple factors – in fact, these combinations are the most common source of insight.
I could talk about it forever, but suffice to say that Klein explains each of the concepts clearly and concisely, using real examples to illustrate his theories. The rest of the book explains how companies and organisations try to block these insights, no matter how much they may claim the contrary.
And Klein will also reveal how you can boost those insights – that’s invaluable advice, and it more than pays for the cost of the book. So go out and get it!