Author: Gary Vaynerchuk
Page Count/Review Word Count: 366
I put off starting on this book for a little while, and I don’t know why. It’s not that I don’t hustle; if anything, it’s because I hustle too much, and while I do work in marketing, my passion lies with writing. I didn’t get round to starting on this because I was busy reading detective novels, because I’ve just started work on my own detective novel series and I wanted to familiarise myself with the competitive landscape.
For those who don’t know, Gary Vaynerchuk is a social media influencer and thought-leader in the world of business, and he’s well-known amongst content marketing circles because of his no-holds barred approach, as well as his tendency to swear when he’s passionate about something. I actually picked up this book at Vaynerworld, the UK book launch. I’d been to the previous Vaynerworld when Jab, Jab, Jab, Right Hook was released, and it was interesting to see how much the crowd had grown.
Part of that is probably due to the #AskGaryVee show, which this book takes its concept and its title from. Gary hosts the show on YouTube and uses it to answer questions from his fans and followers, and this book is essentially a collection of the best questions and the best answers, sorted by category so that they follow a thematic order.
Now, I thought for a while that it would be difficult to pull a book together that is, after all, just a collection of questions and answers. But I was wrong. Gary and his team have done a great job of it, and it even looks and feels pretty good – then again, Gary has always been one for adapting his work to suit the format it appears in, and so it’s no surprise that a lot of attention to detail has gone into the way that the words are presented, as well as the words themselves.
So overall then, if you’re looking to become a better businessman – and possibly even a better person – then you could do a lot worse than this. I’d recommend it to colleagues.