Title: The Thank You Economy
Author: Gary Vaynerchuk
Page Count/Review Word Count: 258
This is another example of something that’s happened a lot of late. I was looking forward to reading it but once I actually got round to it, I was left unimpressed. The problem is that while Vaynerchuk was clearly right in what he was saying, it’s a lot less revolutionary now than it was back then.
That doesn’t mean that I’m not a fan of his, though. It just means that I think it’s one of his weaker books, and it’s also the one that hasn’t aged well. Don’t get me wrong, the basic principles of the book – which largely focuses on going out of your way to help your customers as much as possible – are still relevant, and they’ll still be relevant in the years to come. But the truth is just that many of the examples are now outdated and it just has nothing on some of Vaynerchuk’s more recent books.
That’s why I’d recommend getting started with something like Jab Jab Jab Right Hook or #AskGaryVee if you can – or better still, skip the books altogether and just watch Vaynerchuk on YouTube instead. His energy comes across more in videos than in the written word, and ultimately you’ll feel more inspired if you catch some footage than you will if you read the book. I was hoping to get some more out of it, but no worries – I can inspire myself enough.