Author: Graham Jones
Page Count/Review Word Count: 192
Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.
Click.ology promises to teach you what works in online shopping, and it’s written by a guy who ought to know his stuff – Graham Jones, ‘the internet psychologist‘. I was skeptical at first, but I quickly came round to Jones’ lucid writing and his simple explanations of the psychological concepts which guide users around the internet in search of products.
Packed with advice and information, it’s backed up by thorough citations and excellent case studies, like that of Meat Pack. Meat Pack is a Guatemalan shoe store chain, which used location-based mobile marketing to ‘steal’ customers from rival stores. When one of their app users entered a rival shop, the app knew where they were and delivered an offer for 99% off at Meat Pack. The catch? The discount reduced by 1% every second, giving people about a minute and a half to run to the store. And run, they did – over 600 people claimed their discount in the first week alone.