Title: Go Mobile
Author: Jeanne Hopkins and Jamie Turner
Page Count/Review Word Count: 234
Go Mobile is another one of the books in Wiley’s The New Rules of Social Media series, and so it automatically has a certain amount of kudos from me – that said, it is one of the weaker books in the series, which is a shame because it tackles one of the most relevant topics, the topic of location-based and mobile marketing.
See, the proliferation of the smartphone and the tablet computer have led to a new era in which the consumer is always connected, and that gives you the opportunity to reach them where and when you want to reach them, whether it’s when they’re at home and they’re hungry or whether it’s when they’re walking past your restaurant at dinner time.
This book has some fantastic practical tips that you can apply straight away, but I find it hard to feel the same passion for location-based and mobile marketing that I do for social media. I’m not sure whether that’s my fault, or whether I can blame the authors for failing to fill me with that passion, but I do feel as though the book could have done a little bit more, pushed a little harder and ultimately been as groundbreaking as the rest of the books in the series were.