Title: Beyond Viral
Author: Kevin H. Nalty
Page Count/Review Word Count: 286
If you’re into YouTube, and especially if you were part of the community in its early days, then you’re probably already aware of Kevin Nalty, although you might know him as Nalts. At the time of writing, his YouTube channel has 228,000 subscribers and his videos have 284,000,000 views, and so this is clearly a guy who knows a lot about online video.
In this book, Kevin Nalty, who’s been described as “the only career marketer who doubles as one of the most viewed YouTube comedians”, reveals his wisdom on what makes a video take off, and what you can do to work in a bit of Nalts magic into your own videos. It’s easily the most comprehensive book about online video that I’ve ever seen, and perfect for digital and social media marketers.
See, the author doesn’t dwell too much on how to actually make a video – after all, his own videos are hardly professionally shot – but he does tell you what you need to consider if you want people to proactively search out and watch your videos. Nalts has posted around a thousand videos himself, and he’s pretty good at engaging with his subscribers – this is coming from a guy who knows what he’s talking about.
Of particular interest is what he has to say about working with influencers such as himself – brands can often foot the costs of production or offer a flat out fee to work with successful YouTubers, so long as both the creators and the brands fit together well. It’s something I’ve done myself at work – with great success, too!