Title: Twitter Marketing for Dummies
Author: Kyle Lacy
Page Count/Review Word Count: 296
The problem with the social media and digital marketing titles in the ‘For Dummies‘ series is that they were ahead of their time, and by that I mean that they all came out so long ago that the landscape has changed almost beyond recognition.
This book is only five years old, but five years is a long time in the age of the internet and most of the step-by-step guides in here are now as good as useless, because Twitter’s interface has changed so much. Likewise, some new features have been added to the site that don’t get a mention here, and other features have been made redundant.
But that said, it’s still a well-written introduction to the world of social media marketing, and the actual concepts that Lacy espouses are still just as relevant – you’ll just have to figure out how to apply them in this new landscape, is all.
And at the end of the day, isn’t that what a book like this is about? I’m pretty sure that Lacy will be happy as long as you read it and feel inspired to do something – this isn’t a step-by-step guide on how to become a Twitter superstar, it’s just an introduction that tells you the most important things that you’re likely to need to know so that you can take what you learn, go off and do your own thing.
So there’s still a place for this book, particularly for new marketers who’ve never used Twitter before and who don’t know what the term ‘inbound marketing’ refers to. Otherwise, you might find that this book is just a little too basic.