Title: Global Content Marketing
Author: Pam Didner
Page Count/Review Word Count: 246
I felt like I had to give this book a 6/10 because that’s my default score for a book which contains typos, which unfortunately this one does. There aren’t many – maybe three or four throughout the whole thing – but it was enough.
But with that out of the way, let’s take a look at the good stuff. See, there’s a lot of great advice in here, and while it doesn’t cover every single thing that you might want to know, no book ever could. In fact, while some bits did feel a little dated here and there, that’s inevitable with a book like this, and the good news is that all of the theory is still relevant.
Personally, I don’t do a huge amount of global content marketing, because I tend to work on national rather than international companies. That’s because I work at an agency, and most international companies have their own internal content teams, these days. I think I would’ve found it more useful if I was working in-house on one of those content teams, but there were still plenty of ideas for me to graze on throughout the book.