Title: Free Prize Inside
Author: Seth Godin
Page Count/Review Word Count: 239
Seth Godin’s books are always enlightening, and this one is no different – here, Godin explains how the classic idea of a free prize inside a box of cereal was often enough to make customers pick your brand over your competitors, even if that free prize was of a low value. According to Godin, you can make people feel the same way about your product or service, no matter what it is – he raises a good point, too.
The good thing about reading Seth Godin is that his style of writing is conversational and informative at the same time – it’s not hard to take in the lessons that he has to offer, and you can apply them to your own business straight away. You don’t even need to be running a business – with a bit of thought and experimentation, you could apply the same lessons to any of your endeavors. Perhaps even your book review site?
Godin calls the free gift “the next big marketing idea”, and I’m not too sure that that’s accurate – that said, this was first published ten years ago back in 2004, and a lot has changed since then. This might not be the next big thing, but it’s certainly a concept that’s here to stay and which you can apply straight away for immediate results.