Title: Poke the Box
Author: Seth Godin
Page Count/Review Word Count: 87
As always with Seth Godin, the idea behind Poke the Box is simple – your organisation needs to take the initiative and ‘poke the box’, to start experimenting with things to breathe life in to the company and push things forward. Godin has great advice to give, and you’d do well to listen to it, even if it seems pretty basic in comparison to his other work.