Title: Purple Cow
Author: Seth Godin
Page Count/Review Word Count: 144
Seth Godin is back again with another marketing book that’s packed full of enough good advice to blow your mind – here, he expands upon the idea that the old ways of marketing are dead and that the only way that your product or service will be noticed is if you stop advertising and start innovating instead.
That’s where the title comes from – it’s difficult to sell a cow with advertising, because at the end of the day, a cow is a cow and we’re all pretty bored of them by now. A purple cow, though – now wouldn’t that be something worth seeing, worth talking about to your friends?
This book, then, is essentially a manual to help you to discover your purple cow. Enjoy it!