Title: The Big Moo
Author: Seth Godin
Page Count/Review Word Count: 184
The Big Moo is interesting for a Godin book because it builds on the lessons and the success of one of his previous titles, Purple Cow. In that book, Seth explained how your product needed to stand out from the crowd, to be a purple cow in a field of brown cows – here, he teams up with 33 of the world’s most iconic business thinkers to show you how to get that purple cow to do a big moo, to be remarkable and to stand out from your crowded field (pun intended).
While this isn’t necessarily a joined up narrative, a route plan to success that you can follow like so many of Godin’s other books, it’s still a valuable collection of writing from figures as diverse and influential as Amit Gupta, Marc Benioff, Guy Kawasaki, Robin Williams, Mark Cuban and Malcolm Gladwell. I suggest you go out, buy a copy and read it if you have any urge to improve your company’s performance.