Title: The Dip
Author: Seth Godin
Page Count/Review Word Count: 88
The concept behind The Dip is simple – every new project, whether you’re starting a new job or writing a book, starts off exciting and fun and then gradually gets harder and harder, until you’re in a dip and you need to decide whether to cut your losses and quit or keep going, even though it might only get worse. Godin helps you to identify and deal with your dips.