Title: Unleashing the Ideavirus
Author: Seth Godin
Page Count/Review Word Count: 240
I was a little disappointed by this one. I’ve been a pretty big Seth Godin fan for a while now, but this particular book feels a lot more dated than others, thanks partly due to its references to Napster, AOL and Yahoo! being revolutionary. Still, at least it does show that Godin was ahead of the times and on trend even way back when, and some of the ideas here are still applicable in terms of working with “sneezers” – which we now call “influencers“.
I can’t give this one anything lower than a three out of five because I’m pretty sure I would have found this useful if I’d read it five years ago. Unfortunately, I didn’t, and while I would recommend reading some of Godin’s books, this isn’t where I’d start.
In terms of the central concept, it’s basically about how sometimes, as a species, something catches on like a cold and is “sneezed” from one person to another. It’s certainly a believable theory, especially because Godin backs it up with some fairly solid examples. The companies that he mentions might not be relevant anymore, but they certainly were back in their heyday.
And hey, come on. If nothing else, you’ll get a pretty good idea of how far we’ve really come along in the last ten years.