Title: The Grown-Up Business
Author: Shirley Mansfield
Page Count/Review Word Count: 257
Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.
There was a surprising amount to learn here – I read quite a lot of business books, but most of them focus on marketing and communications rather than on day-to-day operations. In this book, though, Shirley Mansfield provides an illuminating explanation for how businesses age and develop, through to a stage of maturity that many companies never attain.
And while she explains and illustrates each of these stages throughout the book, you can dip in and out to locate your own company’s persona if you’re in a hurry. That said, the book is packed with great advice from cover to cover, and so I highly recommend that you do that instead. Mansfield has plenty of experience when it comes to both running a business and acting as a consultant, and she augments her knowledge with plenty of case studies to show you a real-life example of how the principles have been put in to practice, with great effect.
I’m not exactly the target audience here, because the book is best read if you’re the owner of a small business, and so bear that in mind if you buy a copy. That said, a lot of the ideas can be applied even if you’re a manager or a team leader, and so don’t dismiss it right away. You might even learn something!