Title: Get Seen
Author: Steve Garfield
Page Count/Review Word Count: 323
Get Seen is one of several books in Wiley’s The New Rules of Social Media series, a bunch of high-quality marketing books from the pens of such big names as Kevin Nalts, Brian Halligan and Dharmesh Shah. In this particular book, Garfield promises to tell you the “online video secrets to building your business”.
Unfortunately, it just doesn’t deliver on the promise that the other books in the series deliver. If this was published independently then perhaps I wouldn’t have rated it so harshly, but it’s up against some tough competition and it doesn’t stand up as well as you might have hoped.
That said, it may be of interest to a specific sub-set of marketer – the producers and film-makers themselves. See, I work in social media and although I tend to make the recommendations, it’s ultimately a specialist team that carries out the production of the videos. This book is for them – Garfield goes in to immense detail in to his set-up and includes factoids about the types of cameras, microphones and lighting that you might want to consider.
Having said that, there are a couple of saving graces that do make this book worth reading – in particular, it’s worth reading some of the interviews that Garfield carried out during the creation of the book, as there are some great top tips from third parties for you to consider.
As silly as it may sound, the index is also useful – if you’re looking for a reference book for the art of online video, then this is the book for you. If, however, you’re looking for a self-help guide, the type of book that you can read cover to cover and learn how to use video for marketing purposes along the way, you’d be better off reading Beyond Viral by YouTube superstar Kevin Nalts.