Title: Everything Now
Author: Steve McKevitt
Page Count/Review Word Count: 223
Disclaimer: While I aim to be unbiased, I received a copy of this for free to review.
Steve McKevitt is the British Seth Godin, a visionary with a keen eye for the way that the world works – in Everything Now, he explains his (plausible) theory that “we are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier.”
The general argument is that while we’re presented with the illusion of choice, the vast majority of us still “live out virtually identical lives”. This, he argues, is caused largely by the way that we are constantly manipulated by the things that surround us, from branding and press coverage to the opinions of friends and family.
One particular example that stuck in my mind was this: “In 2009, there were 5,664 people studying forensic science, made popular through glamorous TV programmes like CSI, but only 5,000 people in total working in the UK forensic science industry.”
McKevitt is an interesting character in his own right, an author, internet entrepreneur and former bassist of an indie band called The Bollweevils, who received airplay from the great John Peel. That aside, though, his writing his phenomenal – I’ll definitely be reading some more.