Title: Empowered
Author: Josh Bernoff and Ted Schadler
Type: Non-Fiction
Page Count/Review Word Count: 249
Rating: 8/10
Josh Bernoff and Ted Schadler – Empowered
Empowered is the sequel to Groundswell, the best-selling and groundbreaking book by Josh Bernoff and Charlene Li of Forrester Research. This book is equally well-researched and informative, creating a new groundswell in its own little way.
Empowered tells you all you need to know about today’s empowered consumer, and it explains how businesses can do worse than to empower their own staff to use social technology and the internet to provide support to and to build a relationship with both existing and potential customers.
Josh Bernoff
Empowered was released in 2010, a couple of years later than its predecessor, and although three years is a long time in the age of the connected consumer, Empowered does well to stay fresh and relevant, even more so than Groundswell, which is still considered to be a breakout thought-leader in the social media ‘space’.
Josh and Ted promise to teach you how to unleash your employees, energize your customers and transform your business, and the two authors don’t disappoint. It’s not too in-depth, either – there’s a good balance between providing enough detail to help you to convince your CEO and keeping it short enough so that you can read it in a couple of days during your commute.
Overall, empowered comes highly recommended, from myself and from the hundreds of small and medium-sized business owners who’ve used these techniques to revolutionise the way they work.
Ted Schadler
