Title: We Are All Weird
Author: Seth Godin
Page Count/Review Word Count: 101
We Are All Weird is a triumphant celebration of the differences that make us all human, and in his typical inimitable fashion, Seth Godin explains what that means to marketers, and how they can use this difference to sell product. It’s a good time for manufacturers – the typical giant corporations with production lines are struggling, and the independent traders and smaller manufacturers are thriving, making their weird products for the weird masses.
Start being weird as of today.